Character Design and Animation: Dune van Biljoen
Set Design: Suzaan van Heerden
3D Animation: Dune van Biljoen
World Animations: Anja van Rooyen
Website: Anja van Rooyen
Web blocker: Anja van Rooyen
Marketing: Danielle Ogilvie
The team was approached with the task to create a campaign that speaks to serious issues that impact the environment. The campaign has have at least 3 touch points that communicate the message of the campaign clearly. After extensive research the team found that the internet is a major contributor to carbon emissions. As this is not an issue that most people are aware of, we decided to base the campaign in awareness while also providing a solution.
Many people are aware of climate change but feel like they are unable to do anything, through creating awareness of the small things we can change with lifestyle to help we can make it seem less intimidating and showcase how easy it can be to have an impact.
An impactful motion graphic to show the difference between the the planet before and after using the web plug-in. The video is short and impactful and helps to strengthen the brand identity and message that needs to be communicated.